customer results - CORE 0, Value co-discovery and strategic account planning - CORE 1, Co-creation and quantification of value - CORE 2, Account leadership: Redefining account management in Topics include: 1. SAMA certification isn’t about just completing a set of courses or passing a test. self-led online and live online, Classes that require 2 course Units:  CORE 0, CORE 1 and all self-led online workshops*. As a result, everyone involved in the account understands their role and contribution towards achieving the account … Gain access to leading tools and software designed expressly for the work of strategic and key account management. Critical account managers skills 2. Chicago, IL 60606 [email protected], 2020 © All Rights Reserved. *Self-led online workshop fees are priced and paid in USD only. The most recognized certification for strategic account management professionals and program heads, BECOME A CERTIFIED STRATEGIC ACCOUNT MANAGER, SAMA's Certified Strategic Account Manager (CSAM) program represents the highest mark of professional development achievement for strategic and key account managers. Ultimately, you should be responsible for achieving sales quota and strategic account … Online training:  These 100% live, 100% online courses bring the knowledge and peer-to-peer networking of live training to the comfort and convenience of your home office. Need help with a specific facet of the process of SAM competency? Self-led training:  Learners will be guided through a mix of self-paced learning modules and a virtual online experience consisting of participant-submitted video assignments reviewed and critiqued by an expert. [email protected], 2020 © All Rights Reserved. Creating a key account strategy is critical for business growth. We train and certify SAMs, KAMs and GAMs to develop the skills they need to co-create sustainable, long-term value with and for their strategic … The below detailed agenda is for the face-to-face format. The focus of these workshops is on core strategic account management skill–building. Our methodology for sales account management reveals how to best manage and grow strategic accounts by bringing the entire relationship into view.. 200 W Madison St. The SAMA Academy runs eight exhaustive workshops. All SAMA Academy workshops connect to SAMA’s strategic account management competency model and renowned value co-creation and relationship management framework. Strategic Account Management will examine a major challenge of sales teams - how to maintain your customer relationships in a competitive marketplace and how to grow their business with you. We can help you map out your (or your team’s) personal journey based on your present-day strengths and your future objectives. Chicago, IL 60606 Suite 1040 SAMA’s Certified Strategic Account Manager (CSAM) program provides participants with the skill set, mindset and frameworks to build lasting growth with your company’s most important customers. The strategic account manager then needs to align this information and insights and formulate strategies and actions that are aligned and supported by everyone involved in the account – globally. In this hyper-connected world, we generate data with every … That’s why we created Strategic Account Management, a self-paced online sales training course to help you turn account growth opportunity into account growth reality. This can make a key account management certificate holder a competitive job candidate for account management … … SAMA Academy Training. Provide training on influencing behavior, which is especially important for building and strengthening strategic … Pre-certification 360º competency assessment to set competency baseline and establish certification goals, Successful completion of CORE curriculum (7 days), Mid-term review and personalized coaching session, Successful completion of elective requirements (2 days), Final review: Post-coursework 360º competency assessment executive-level briefing and presentation demonstrating successful application of learned behaviors, Must be employed as a strategic account manager, national account manager, global account manager, key account manager or equivalent role, Must be actively managing at least one strategic account, Must have the sponsorship of a direct manager or leader within your organization. If you manage a business, or deal with high-value customers, this outstanding key account management training program will deliver immediate results by showing you how to protect and grow your key accounts. Cus… Strategic Account Management is an advanced level sales course that helps sales professionals maximize revenue potential by taking a more strategic approach to account management. The customer will be the ultimate judge of a SAM’s professional capabilities, but SAMA’s CSAM program provides its graduates with the skill set, mindset and behaviors to build lasting, mutual growth with strategic customers. Privacy Policy | Terms of Service, SAMA'S CERTIFIED STRATEGIC ACCOUNT MANAGER (CSAM) PROGRAM. Strategic Account Manager Skills and Qualifications Strategic account managers are excellent planners and salespeople. CSAMs, meanwhile, boost their skills in the behaviors most closely linked to customer business success by an average of 20%. Each year, SAMA hosts three 4-day events in the United States and two 3-day events in Europe. 1. Workshops for practitioners at all levels and all stages of the SAM journey. You can hire so-so SAMs; it’s actually not that hard. Let SAMA be the connector for … The best strategic and key account managers outperform average ones by a factor of 3X. In our Top-Performing Sales Organization and Top Performance in Strategic Account Management research studies, we found the #1 priority cited by sales leaders is increasing business with existing accounts. Our Strategic Account Management program will give your team the knowledge, skills, tools, and action plan they need to tap into this opportunity and grow your key accounts. We offer numerous training, professional development and networking events throughout North America, Asia and Europe each year in addition to research, publications and other knowledge resources. As a Strategic account manager, you will represent our company and interact with major clients. Account Management for Sales. A great start to a marketing, finance or HR career after MBA and growing in it - both entirely depend on a demonstrated ability and promise for leadership in … Furthermore, most companies believe there is great revenue growth potential from their key accounts. Please contact [email protected] for more information. Leadership Skills: A strategic account manager is a bridge between the sales team, a team of account managers and customer team. However, few companies are able to systematically grow their accounts. Leading a multi-functional team 5. Strategic negotiations 6. Business Strategy Specialization (University of Virginia) In this specialization, you will learn about … Business Strategy Certification Brightens Careers. The Strategic Account Management training course provides support and technical account managers with the relationship skills and account management tools they need to proactively increase customer … With your key customers more important than ever to your company’s long-term growth and sustainability, you need a sure-fire way to elevate your strategic and key account managers from good to great. Tailored, competency-driven training & certification. These workshops are conducted with the purpose of growing knowledge in strategic account management. Leverage technology for just-in-time sales training. Key Skills of a Strategic account manager. So, if you have excellent communication skills with a customer service attitude, we would like to meet you. interaction - E8, Coaching to the behaviors that drive effective SAM execution - E10, Strategic thinking for SAM success: Putting “strategic” back in +1 312-251-3131 Privacy Policy | Terms of Service, SAM playbook: Foundational skills for driving superior, Value co-discovery and strategic account planning, Account leadership: Redefining account management in, Managing the customer relationship and value journey, Leading and managing a multifunctional team, Strategic negotiation: Changing the conversation from price, Emotional intelligence for SAMs: How to create value in every, Coaching to the behaviors that drive effective SAM execution, Strategic thinking for SAM success: Putting “strategic” back in, Designing and delivering the virtual sales conversation, Buyer’s perspective: Create, communicate and quantify value for CxO impact, Capture value skills: A negotiations course for the complex, consensus-driven strategic sales cycle, SAM2WIN: The interactive online game where SAMs compete for the business of a strategic account, SAM playbook: Foundational skills for driving superior customer results, Strategic thinking for SAM success: Putting “strategic” back in “strategic account management", Strategic negotiation: Changing the conversation from price to solutions, “Account management skills for sales: How to create growth and retain your most important customers”, Designed specifically for strategic account managers, Based on a proven competency model developed from years of benchmarking data, Facilitated by a proven network of trainers who are experts in the art and science of strategic account management. The best SAMs are 3X as likely as average ones to record outstanding growth, profitability and customer satisfaction. Founded in 1964, SAMA is a unique nonprofit association with more than 11,000 members worldwide. The Strategic Account Management training will help your salespeople master the art of organizing, managing, and growing their most profitable business accounts through well-defined, effective … today’s marketplace - CORE 3, Managing the customer relationship and value journey - CORE 4, Leading and managing a multifunctional team - E3, Strategic negotiation: Changing the conversation from price They are dedicated and loyal, providing clients with a high level of support. Private training:  If you have 15+ people interested in SAMAA Academy training, we can work with our training partners to schedule either in-person or online training that fit your company’s needs and schedule. 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